It’s been a wild two months. I hope you’ve enjoyed reading the blogs related to the tour as much as I have enjoyed writing them. Tomorrow is a visit to La libreria di Beppe, or Beppe’s Bookshop in English. It’s kind of exciting to think that someone in Italy was interested in talking about the book.
I thought today I would do a bit of postmortem analysis of the tour.
The tour has been fun as far as seeing the reviews, and so forth, but unfortunately hasn’t translated into sales. We’ve had 23 KENP (Kindle Edition Normalized Pages) read over the length of the tour and no actual sales.
Would I do it again? I’m not sure.
- exposure to numerous sites that I would not likely have found otherwise.
- some new Twitter followers that likely have come from the tour notices.
- a new appreciation of blogging in general.
- even on sale, it was an expensive marketing tool.
- there were no tangible results.
- part of the problem is that the book was not a new release. (Probably a BIG part.)
I learned a great deal from the experience. And I am extremely grateful to Dorothy Thompson of Pump Up Your Book! Virtual Book Tours for all her hard work. But I think I will keep looking for the right promotion tool…
See you tomorrow for our final tour stop–and then you guys will really have to help me figure out what I should talk about next for The Conn-Mann Chronicles.